Resources: Menu Trends

The Ranch Rage
March 05, 2015

Sometimes the key to successful menu innovation lies in a classic recipe. At least, that’s what we’ve learned from the recent ranch rage in the foodservice business. Ranch is by far the most popular salad dressing in the U.S., with sales steadily growing in an otherwise flat category*. But what’s the appeal? Apart from its childhood nostalgia and rich, creamy flavor, ranch dressing is an anchor for bolder flavor exploration. Simply add some common back-of-house ingredients, like chipotle peppers or cilantro and lime, for a one-of-a-kind customizations. And what’s better, ranch recipes are familiar enough to tempt traditionalists yet bold enough to appeal to adventurists. Pair these creations with other craveable items like chicken, beef, or even edamame and the possibilities really are endless. As a leading foodservice provider, Kent Precision Foods Group has stayed on top of the ranch trend, offering dry-mix ingredients that skip the inconvenience of RTU storage and spoilage.

With National Ranch Dressing Day on March 10 and now National Salad Month in May, it’s a perfect time for a taste of what ranch has to offer. For a limited time, get $2 off each case of ranch dressing (V400,V402)and a free case of other dressings. For this offer and more, click here





*(2014). "Shipments are double the volume of second most popular salad dressing -- and growing".  Retrieved from